Plentyoffish Advertising – 2

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How to make Money with POF.com

Nearly eight years ago, POF founder Markus Frind famously posted online a $900,000 cheque from Google for two months of Adsense revenue.

Now he’s decided to reveal his Adsense earnings starting in 2003 leading up to that major milestone—right from June 2003, when he earned just $7.60 for a paltry 463 pageviews.

Fascinatingly, Frind was the only employee of his company in 2006, when it was earning nearly half a million dollars from Adsense alone (and which he notes was merely “one revenue stream of many”). In fact, he didn’t hire adeveloper until 2009, when the site reached more than two billion pageviews per month (in 2006 it was approaching 200 million).

“Somehow I managed to create the largest dating site in the world without a single employee and [still]travel the world,” Frind blogs.

POF.com Adsense Earnings

POF.com Adsense Earnings

Markus Frind typically sees a 23% jump in sign-ups at POF between Boxing Day and the Wednesday after Feb.14. ~3.5M people log into the site every day, many of them visiting several times. POF’s 70M registered users make it the world’s largest dating site. PlentyofFish was born in 2003. Frind ran the company by himself for five years until it reached $10M in annual revenue. Today, he employs ~75 people. He won’t disclose how much revenue his private company makes but answers “of course” when asked if it makes money. He has put aside $30M for acquisitions.

Part 6 (Check previous post for previous videos)

Part 7

Part 8 Spying

Part 9 – Non US Campaigns


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