Cupid.com is an online dating website popular with all ages, including thirties, forties, and even fifties. Cupid.com allows users to create online profiles and interact with each other using instant chat, messaging facilities (like an interface to email), and audio ‘voicemail messaging’.
As of January 2012 the site claims 6 million ‘audited’ subscribers with an additional 35,000 new members every week.
While some of the site is free to use, many of the features of cupid.com, such as viewing of adult images are reserved for subscription paying customers aged over 18 and the use of CoolTools which allows users to see who’s been visiting their profile and rating them.
Although serving users internationally, cupid.com markets mainly in the United States and United Kingdom and has run many major events since its launch in 2000, mostly in London. These events include several parties for members featuring well-known popular music acts and Hamsters of Rock Festivals. Along with the music festival ‘Big Gay Out’, a ticketed event for over 35,000 people in Finsbury Park acting as London’s Gay Pride festival for 2004. Big Gay Out was repeated, though this time separate from London Pride, in 2005
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